This means the book is intentionally rejected with zero exposure to it. This blows me away when it's said, especially when avoiding the book is made to sound like a considered and informed decision. How can anyone reject a book without having any personal experience with it? I'm using Ben's top ten in the best 25 list here: http://bestfantasybooks.com/top25-fantasy-books.php# A post about the number 1 book got me to ask this. I've meant to mention it before because it does blow me away when someone brags about never reading a certain top 10 book. What could possibly be the reason?