Journeyed there and back again
Neverwhere and American Gods. Enjoyed Neverwhere, but struggled a bit with American Gods.
Neil Gaiman is a writer skilled at rearranging and reinventing, and whose narratives can be characterised as whimsical (both in its more commonplace, 'playful' characteristic, and the broader meaning that can encompass the full range of human emotions), and I really like that. His stories contain threats that are culturally referential and, sometimes, so cleverly so as to reach the point of pastiche, where one doesn't feel that tight tension. I found this especially true for many of his short stories (but also in "The Sandman" and "American Gods"). He must be hugely influenced by Joseph Campbell's examination of the monomyth (this would be hindsight, after having read some Campbell recently). His Sandman stories were very whimsical and reinvented stories from wide swathe of cultures, and they were brilliantly polished (in part because he tied them up so well into one another, and also because the last two volumes (9 & 10) make up one of the best, most sophisticated and tender/heartfelt denouements I've ever read). I really recommend "The Sandman". It's unfortunate that he couldn't keep up the same level of polish that he displayed in his comics for his first, more serious prose novel.
P.s.: Since he does whimsy so well, I'd actually like to see him tackle a short story/novella in Banks' Culture universe dealing with Minds as some of the principal characters, who are akin to those Gods with the same kind of whimsical (sometimes capricious) nature that Gaiman already has experience writing about.